s achieved by offering relevant and quality training to students, stemming from applicable research that contributes with ethical and responsible solutions for the productive environment, considering all the stakeholders involved. Finally, it is also made tangible with the participation of students in international events within the Academic Excellence initiative such as the ¨Social Enterprise Conference¨ (SECON) at Harvard University or ¨Doing Good, Doing Well¨ at IESE, where conferences are developed, and these topics are discussed.
Knowledge transfer and application program, whose fundamental objective is to improve the managerial and administrative capacities of SMEs in order to strengthen their structure, consolidation, growth and sustainability. It allows solving real problem situations, from a multidisciplinary perspective, developing project management skills, generating experiential learning and adapting the theory to the context. In this way, it contributes to their professional development and comprehensive training, strengthening their leadership, creativity, identification and solution of problems, decision making; and in turn contributing to the country as true agents of change. Since 2015, more than 553 students have participated, consulting 293 companies in December 2019.
In its international version, the project is carried out with multicultural teams made up of master’s degree students and programs at this educational level from foreign universities (Harvard, NYU, Wharton, INCAE, Tecnológico de Monterrey, among others) who carry out the same activity with additional benefits such as multicultural and experiential learning with discussion and approach to problem situations from multiple perspectives. In the reporting period, a total of 54 MBA students and 214 international participants have carried out the exercise.
Academic Excellence initiative
Recognition of the best academic performance of the students for participating in events held at the best universities in the world through open calls to which interested parties apply, so that they can participate as representatives of the School of Management in international events that promote recognized universities of high quality and reputation. In these seminars, students are able to experience multicultural environments, learn about global realities and understand how they are approached by their peers in different contexts. For this, the School and the MBA program grant financial support to facilitate travel and guarantee participation through registration to the different events.
Curricular flexibility (Electives)
Seminars for the development of soft skills and emphasis of thematic deepening (module IV) in which the latest management trends are applied.
Participation in different national and international training spaces that allow knowledge exchange and creation. The multicultural perspective, provided within the program, enriches the work of the manager, who will be able to learn from others, and who is being trained to meet the challenges imposed by the competitive environment.
Experience and recognition
That the program has built for more than 27 years, and a position and image as one of the best master’s programs at the national and Latin American level.
Based on these strengths, the MBA program has established objectives and competencies, and ensures that the thematic contents and the application of various methodologies allow students to be able to develop, strengthen and understand the problems, to be in the capacity to assume the role that they will have as graduates. To do this, it is permanently carrying out a process of referencing and consulting various sources that allows it to recognize needs, good practices and developments in the various topics.
The above has also been supported in the application of some of the points proposed by Datar and Garvin (2008), whose research, called Rethinking MBA, points out the need to integrate knowledge to do, supported in the being (values, attitudes, personal and responsible development with society).
Through the program, the aim is then to satisfy these competences with an updated, contextualized and pertinent curriculum, so that, through its students and graduates, it adheres to the proposals of the “third mission” of the University in search of sustainability and perdurability of organizations. Then, as both the Program and the student, become “active” actors who, from training, can apply their knowledge in context, supported by values and attitudes that seek general well-being, based within a framework of sustainable development.