At present, the competitiveness of the company is no longer related only to its ability to cope with an increasing number of competitors; now it must also meet the new and growing demands of local and international markets, employees and diverse stake holders that somehow have an interest in the company.
For this reason, companies not only need to be recognized as productive and efficient, they also need to demonstrate capacities to overcome new consumer preferences, operational and image risks, access to sources of financing or new exportation barriers, in order to access the growing global market.
The social responsibility of the company is then consolidated as an important factor of management and competitiveness. Socially responsible practices allow companies not only to have a good image or reputation, but also allow them to build advantages that are difficult to imitate. They can therefore differentiate themselves from their competition and achieve the acceptance and preference of customers and consumers. They have better quality products, respectful promotion, cleaner and efficient production and fair treatment of workers, respecting their rights as human beings and promoting their professional and family development, among others.