Recognition for Professor Germán Contreras and his Business Administration Research Group

At the Sixth Market Research Meeting, held August 29-30, 2017, in Bogotá, Professor Germán Contreras obtained second place in the 2017 Latinnovation Awards Competition.

The competition, sponsored by Nielsen, Offerwise, and the Colombian Association of Markets Researchers (ACEI), recognizes the best practices and innovations in research design of markets at the Colombian level.

Professor Germán Contreras presented a proposal as the leader of the Business Administration Center for Marketing Studies Research Group. Said group includes Marketing graduate students and professors.

The research presented examines in depth how physical spaces generate psychological well-being and generate consumer satisfaction. The research was conducted in a shopping malls context.