Marketing Center publishes articles in international journals

The Marketing Center, part of the School of Management‘s Organizational Management Research Group, has achieved outstanding performance in the publication of articles in international magazines.

The Center’s research has focused on cutting-edge topics, which are part of its Research Plan. Highlighted are studies on consumer experience and, in particular, the interaction between customers, brands, products, and services. Likewise, the Center has been studying the relationship between adopting new technologies and companies’ marketing performance; especially, building customer experiences in highly interconnected contexts that transform the emotional component during the purchase process.

Among the articles the Center has published in the last two years are:

  • Therapeutic servicescapes: Restorative and relational resources in service settings.

  • Street harassment is marketplace discrimination: The impact of street harassment on young female consumers ’marketplace experiences.

The two articles were published in the Journal of Retailing and Consumer Services.

Also highlighted:

  • The product is me: Hyper-personalized consumer goods as unconventional luxury, published in the Journal of Business Research.
  • Viewpoint: the role of cancer resource center services on men’s health, published in the Journal of Services Marketing.

These journals are classified in the Q1 and Q2 quartiles of the Clarivate Analytics Web of Science platform.

The above accomplishments evidence the School of Management and its different centers’ commitment to achieving high-quality and impact research activities.