Virtual chat: Soccer as a study and research phenomenon: The case of La Liga Business School
Time: 10:00 am - 12:00 pm
Place: Online - Previa inscripción
Within the framework of the opening of registrations for the second edition of the Masters in Sports Communication and Management, the program invites to join this masterclass to review the case of La Liga Business School.
Guest: José Moya, director of La Liga Business School
Moderator: Germán Arango, Director of the Masters in Sports Communication and Management, Externado University.
The Liga Business School, born as a training project created and developed by this entity, offers courses to attract, train, and enhance the talent of present and future sports managers and intends to be a reference in the educational world.
The first program in Colombia that combines communication, management, and sports, seeks to respond to the training needs in high-quality competitions currently demanded by the Colombian sports system.
Three essential components comprise the theoretical foundation of the Masters in Sports Communication and Management program:
- Sports – as a complex cultural phenomenon, the product of a network of morphological, physiological, psychological, social, political, economic, and cultural contexts.
- Sports Communication – as a specialized branch of information and journalism.
- Sports Management – as a particular focus of study from economics and administration.
Learn about the Privileges Program here